Running a successful yearbook program isn’t just about great photos and layouts — it’s also about getting those books and ads sold. A well-organized sales and marketing structure can make the difference between a stressful year and a smooth, profitable one. To get the best results, build a dedicated team that focuses on the three main areas of yearbook sales. 

1. Marketing and Selling Yearbooks

This team is responsible for ensuring every student, parent, and staff member knows how and when to order a yearbook. They can plan promotional campaigns, create posters, make social media announcements, and host sales events. Early-bird discounts and themed marketing (like “Don’t Miss Out on Memories!”) can help boost sales.

2. Marketing and Selling Business Ads

Local businesses often love to support schools — and yearbook ads give them a chance to do so while gaining exposure. This team can create an outreach plan to contact local businesses, offer different ad sizes and price options, and design professional-looking templates to make the process easy for advertisers. Building strong community partnerships not only increases ad sales but also builds goodwill.

3. Marketing and Selling Personal Ads

Parents and students alike enjoy placing personal messages, senior tributes, or shout-outs in the yearbook. This team can promote personal ad opportunities through parent newsletters, school events, and online ordering platforms. Offering examples of past ads can inspire others and make the process approachable.

Bringing It All Together

By dividing your sales and marketing efforts into these three focused teams, your yearbook business can run more efficiently and generate higher revenue. Each group has a clear goal, a defined audience, and creative freedom to make their campaigns shine.