When determining how to price personal ads, it’s important to strike a balance between affordability and value. Personal ads—often purchased by parents, guardians, or family members—are typically priced slightly lower than business advertisements. This intentional pricing difference helps ensure that participating in the yearbook doesn’t become a significant financial burden.

Keep in mind that the families purchasing these ads are often the same ones paying for the yearbook itself. Setting reasonable prices encourages more participation, increases overall ad sales, and helps maintain the yearbook’s accessibility for everyone. By offering personal ads at a modest cost, you create an inclusive opportunity for families to celebrate their students without breaking the bank.